01 About You

First Name *

Last Name *

Email Address *

Phone Number

Business / Brand Name *

Current Website Leave blank if you don't have one yet

02 Your Business

Industry / Niche *

Business Stage *

Describe Your Business * What do you do, who do you serve, and what makes you different?

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Target Audience Who is your ideal customer? Be as specific as possible.

03 Services Needed

Project Timeline *

Estimated Budget Range

04 Brand Aesthetic

Overall Brand Style * Choose the style that best represents your vision

◻ Minimal Clean, refined, stripped back ◈ Luxe Elegant, premium, editorial ◼ Bold Loud, graphic, high-impact ◎ Playful Fun, quirky, approachable ◉ Organic Natural, earthy, artisan ◇ Retro / Vintage Nostalgic, heritage, timeless ⬡ Tech / Modern Futuristic, digital, precise ◐ Mixed Blend of styles

05 Color Direction

Colors to Avoid Any colors you strongly dislike or wouldn't want in your brand?

Existing Brand Colors If you already have colors in mind or have a partial palette, share them here (hex codes, color names, etc.)

06 Logo Direction

Preferred Logo Style Select all that feel right to you

Typography Preference What kind of type personality speaks to your brand?

Serif Classic, editorial, timeless SANS Modern, clean, geometric Script Elegant, handwritten, flowing Mixed Serif + sans pairing Undecided Recommend for me

07 Brand Personality

Drag each slider to indicate where your brand sits on these spectrums.

Voice & Tone

Formal 5 Casual

Visual Density

Minimal 5 Maximalist

Price Point Feel

Affordable 5 Luxury

Energy Level

Calm & Soft 5 Bold & Loud

08 Products & Collateral

09 Inspiration & References

Brands You Love List 2–5 brands whose visual identity resonates with you. Include a note on why, if possible.

Brands You Don't Like What visual directions should we steer clear of?

Inspiration Links Any Pinterest boards, Behance projects, Instagram accounts, or websites that visually inspire you?

Upload Assets Share any existing logos, mood boards, photos, or reference files

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Click to upload files

JPG, PNG, PDF, AI, SVG — max 20MB each

10 Final Notes

Your Brand Story What's the deeper story behind your business? What inspired you to start it?

Competitors / Market Landscape Who are your main competitors? What sets you apart from them?

Anything Else? Questions, concerns, specific requests, or anything else we should know before we begin

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